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PROJECT BRIEF

PROJECT BRIEF

PROJECT BRIEF

Just Pop'd

Just Pop'd

Just Pop'd

Just Pop’d is a passion project that explores how brand identity and packaging design can balance playfulness with refinement. The goal was to create a visual world that feels fun and inviting while still polished and premium. Each flavor was designed with its own personality, using color, typography, and illustration to express unique flavor cues. Together, the cohesive brand system maintains clarity and recognition, creating a shelf and digital presence that feels bold, memorable, and unmistakably Just Pop’d.

Just Pop’d is a passion project that explores how brand identity and packaging design can balance playfulness with refinement. The goal was to create a visual world that feels fun and inviting while still polished and premium. Each flavor was designed with its own personality, using color, typography, and illustration to express unique flavor cues. Together, the cohesive brand system maintains clarity and recognition, creating a shelf and digital presence that feels bold, memorable, and unmistakably Just Pop’d.

Plain off-white background with the words “AVANT GALLERY” centred in thick black uppercase type.
Plain off-white background with the words “AVANT GALLERY” centred in thick black uppercase type.
Beige canvas tote bag draped on a stone bench, printed diagonally in black with the stacked words “AVANT GALLERY”.
Beige canvas tote bag draped on a stone bench, printed diagonally in black with the stacked words “AVANT GALLERY”.
Minimalist gallery interior shot showing three large framed abstract colour-field paintings (charcoal, deep blue, and orange-yellow) hung on a white wall under overhead spotlights.
Minimalist gallery interior shot showing three large framed abstract colour-field paintings (charcoal, deep blue, and orange-yellow) hung on a white wall under overhead spotlights.
Overhead view of a laptop on a wooden chair, its screen displaying the Avant Gallery website homepage with artwork images and the header “AVANT GALLERY”.
Overhead view of a laptop on a wooden chair, its screen displaying the Avant Gallery website homepage with artwork images and the header “AVANT GALLERY”.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Two square yellow-ochre exhibition catalogues stacked on a pale grey surface, one titled “the power of paint” and both stamped “AVANT GALLERY” at the corner.
Two square yellow-ochre exhibition catalogues stacked on a pale grey surface, one titled “the power of paint” and both stamped “AVANT GALLERY” at the corner.
Dark navy poster mock-up with “AVANT GALLERY” in large off-white uppercase letters aligned to the bottom left.
Dark navy poster mock-up with “AVANT GALLERY” in large off-white uppercase letters aligned to the bottom left.
Cream-coloured poster mock-up with “AVANT GALLERY” in bold black uppercase type aligned to the bottom left.
Cream-coloured poster mock-up with “AVANT GALLERY” in bold black uppercase type aligned to the bottom left.