EVOLVE
EVOLVE
EVOLVE
Evyocomesfromtheideaofevolving*areminderthatbothpeopleandbrandsaremeanttogrow,adapt,andtransform.Ibelievegreatdesignisn’tjustseen,it’sfelt*itevolveswithyouraudience,buildingemotionalconnectionandmeaningovertime.
Evyocomesfromtheideaofevolving*areminderthatbothpeopleandbrandsaremeanttogrow,adapt,andtransform.Ibelievegreatdesignisn’tjustseen,it’sfelt*itevolveswithyouraudience,buildingemotionalconnectionandmeaningovertime.
Evyocomesfromtheideaofevolving*areminderthatbothpeopleandbrandsaremeanttogrow,adapt,andtransform.Ibelievegreatdesignisn’tjustseen,it’sfelt*itevolveswithyouraudience,buildingemotionalconnectionandmeaningovertime.
I help brands evolve through strategy, design, and emotional intelligence, building identities that grow with their audience and stay emotionally resonant as they scale. My process blends human insight with AI analysis to uncover how your brand and packaging truly connect before they reach the market.
By combining psychology, storytelling, and data, I identify what captures attention, builds trust, and drives emotion ensuring your brand performs consistently across every touchpoint, from shelf to scroll.
TRUSTED BY CHALLENGER CPG BRANDS
TRUSTED BY
CHALLENGER
CPG BRANDS
TRUSTED BY
CHALLENGER CPG BRANDS
I’ve helped brands of all sizes unlock growth, refine their strategy, and create lasting impact. Here’s what my clients say.
I’ve helped brands of all sizes unlock growth, refine their strategy, and create lasting impact. Here’s what my clients say.
Stefanie Garcia
Tuyyo Foods
The project ran seamlessly, with clear and consistent communication. The graphics truly captured the essence of the brand and added a strong sense of continuity. Luis did an excellent job.
Amaranta Martinez
Odyssey
Luis was incredible to work bringing creativity & attention to detail. His positive energy, openness to feedback, and collaborative spirit made the process seamless and enjoyable.
Steffani Saxey
Savoré
Luis is such a pleasure to work with! He’s professional & approachable. What really stood out was how he explained the 'why' behind each design choice. Highly recommend his services!
Jessyca Dewey
Y Collective
If you're in the CPG space and in need of a designer, you really should consider working with Luis! He's so passionate about the CPG space, enjoyable to work with, and he's so talented.
Stefanie Garcia
Tuyyo Foods
The project ran seamlessly, with clear and consistent communication. The graphics truly captured the essence of the brand and added a strong sense of continuity. Luis did an excellent job.
20+
CPG Projects Crafted Shelf-to-Scroll
20+
CPG Projects Crafted Shelf-to-Scroll
20+
CPG Projects Crafted Shelf-to-Scroll
100%
Guided By Strategy, Emotion, & Design
100%
Guided By Strategy, Emotion, & Design
100%
Guided By Strategy, Emotion, & Design
3+
Years Building Brands That Inspire
3+
Years Building Brands That Inspire
3+
Years Building Brands That Inspire
My Philosphy
My Philosphy
Shelf-to-Scroll FRAMEWORK
Retail and DTC are not the same. We design systems that grab attention in 3 seconds on shelf and convert in 20 seconds online.
Shelf-to-Scroll FRAMEWORK
Retail and DTC are not the same. We design systems that grab attention in 3 seconds on shelf and convert in 20 seconds online.
Shelf-to-Scroll FRAMEWORK
Retail and DTC are not the same. We design systems that grab attention in 3 seconds on shelf and convert in 20 seconds online.
TRANSPARENCY
Transparency means every step and price are clear, building trust, alignment, and confidence from concept to delivery.
TRANSPARENCY
Transparency means every step and price are clear, building trust, alignment, and confidence from concept to delivery.
TRANSPARENCY
Transparency means every step and price are clear, building trust, alignment, and confidence from concept to delivery.
Emotional Intelligence
I design with emotional intelligence using psychology, culture, and real human feeling to create brands that people connect with and remember.
Emotional Intelligence
I design with emotional intelligence using psychology, culture, and real human feeling to create brands that people connect with and remember.
Emotional Intelligence
I design with emotional intelligence using psychology, culture, and real human feeling to create brands that people connect with and remember.
Testing with Purpose
Every brand I design is backed by behavioral insight, blending AI, emotion, and psychology to create with evidence, empathy, and intention.
Testing with Purpose
Every brand I design is backed by behavioral insight, blending AI, emotion, and psychology to create with evidence, empathy, and intention.
Testing with Purpose
Every brand I design is backed by behavioral insight, blending AI, emotion, and psychology to create with evidence, empathy, and intention.
Partnership with Integrity
I believe in building relationships rooted in respect, kindness, and collaboration because great design only happens when trust is at the center.
Partnership with Integrity
I believe in building relationships rooted in respect, kindness, and collaboration because great design only happens when trust is at the center.
Partnership with Integrity
I believe in building relationships rooted in respect, kindness, and collaboration because great design only happens when trust is at the center.
Joy & PASSION
Great design happens when creativity is fueled by joy and passion. I bring both into every project because when the process feels alive, the work shines brighter.
Joy & PASSION
Great design happens when creativity is fueled by joy and passion. I bring both into every project because when the process feels alive, the work shines brighter.
Joy & PASSION
Great design happens when creativity is fueled by joy and passion. I bring both into every project because when the process feels alive, the work shines brighter.
SERVICES
Where Design Meets Emotional Intelligence
Where Design Meets Emotional Intelligence
I combine emotion, psychology, and design strategy to create brands that not only look stunning, they connect, convert, and inspire loyalty, backed by behavioral and performance testing across brand and packaging design.
I combine emotion, psychology, and design strategy to create brands that not only look stunning, they connect, convert, and inspire loyalty, backed by behavioral and performance testing across brand and packaging design.
Brand Design
Magnetic brand systems that combine strategy + emotional intelligence. Includes custom logos, color & type systems, and style guides designed to scale.
Services Include:
Brand Strategy
Logo Suite
Typography & Color System
Brand Guidelines & More
Brand Design
Magnetic brand systems that combine strategy + emotional intelligence. Includes custom logos, color & type systems, and style guides designed to scale.
Services Include:
Brand Strategy
Logo Suite
Typography & Color System
Brand Guidelines & More
Brand Design
Magnetic brand systems that combine strategy + emotional intelligence. Includes custom logos, color & type systems, and style guides designed to scale.
Services Include:
Brand Strategy
Logo Suite
Typography & Color System
Brand Guidelines & More
Packaging Design
Packaging-first ecosystems that win retail shelves and scroll feeds. Includes competitor shelf mockups, multi-SKU systems, and production-ready dielines.
Services Include:
Hierarchy Map
Mockups
Production Ready Files
& More
Packaging Design
Packaging-first ecosystems that win retail shelves and scroll feeds. Includes competitor shelf mockups, multi-SKU systems, and production-ready dielines.
Services Include:
Hierarchy Map
Mockups
Production Ready Files
& More
Packaging Design
Packaging-first ecosystems that win retail shelves and scroll feeds. Includes competitor shelf mockups, multi-SKU systems, and production-ready dielines.
Services Include:
Hierarchy Map
Mockups
Production Ready Files
& More
Brand Support
Amazon A+ content, storefront graphics, and social media design systems — built to extend your visual ecosystem with clarity, consistency, and emotion from retail to DTC.
Services Include:
Social Media Templates
Email Marketing
Amazon Graphics
& More
Brand Support
Amazon A+ content, storefront graphics, and social media design systems — built to extend your visual ecosystem with clarity, consistency, and emotion from retail to DTC.
Services Include:
Social Media Templates
Email Marketing
Amazon Graphics
& More
Brand Support
Amazon A+ content, storefront graphics, and social media design systems — built to extend your visual ecosystem with clarity, consistency, and emotion from retail to DTC.
Services Include:
Social Media Templates
Email Marketing
Amazon Graphics
& More
Design Powered by Insight
Where Emotion Meets Intelligent Design
Where Emotion Meets Intelligent Design
Every brand I create starts with emotion and strategy, built with intention not automation. Using AI analysis,
I uncover how it connects with people and how your brand performs in the minds of consumers
Every brand I create starts with emotion and strategy, built with intention not automation. Using AI analysis,
I uncover how it connects with people and how your brand performs in the minds of consumers
The Brand Intelligence Test
The Brand Intelligence Test
WHERE DESIGN MEETS HUMAN FEELING
Brand design isn’t just what people see. It’s what they feel, believe, and remember when they experience your brand.
When I create identities, I think like both a designer and a psychologist: What emotion does this spark? What story does it tell? Does it feel trustworthy, modern, human? That’s where my next framework comes in.
HOW DOES IT WORK?
A predictive brand-performance audit that measures how your identity performs in the human mind—blending behavioral psychology, neuromarketing, and emotional design science. Modeled on 200+ global cognition and trust studies (NielsenIQ, IPSOS, Harvard Decision Science), it analyzes how your logo, color, and typography trigger memory, emotion, and meaning. Using frameworks like Gestalt perception, color semiotics, and brand archetype theory, it reveals how people interpret and remember your brand within seconds—identifying what builds trust, drives recall, and makes your identity feel intelligent, human, and unforgettable.
THE SHELF PSYCHOLOGY TEST
THE SHELF PSYCHOLOGY TEST
WHERE EMOTION BECOMES ACTION
Packaging is the bridge between attention and action — it’s how people experience your brand in the real world. When I design packaging, I think like both a shopper and a strategist: What grabs attention? What builds trust? What makes someone stop, pick up, and choose? That’s where my next framework comes in:
HOW DOES IT WORK?
A predictive packaging performance audit that simulates how real shoppers see, scan, and decide. Using AI-trained eye-tracking modeled on 400+ FMCG studies and retail psychology, I analyze visual hierarchy, color flow, and emotional cues predicting fixation patterns with around 87–92% accuracy compared to human lab data. This helps me understand how your packaging performs before it ever hits the shelf, reducing guesswork and improving launch success. It’s not about testing for the sake of testing. It’s about designing packaging that performs beautifully in the wild. Think of it as emotional proof your packaging works on shelf and on scroll.
SELECTED PROJECTS
SELECTED PROJECTS
I’m Luis Edilberto, founder of Evyo. I partner with visionary CPG founders to build brands that blend strategy, cultural insight, and emotional intelligence with performance-driven design. From identity and packaging to digital presence, I guide each project hands-on to create cohesive brands that spark loyalty, scale with confidence, and shine from shelf to scroll.
I’m Luis Edilberto, founder of Evyo. I partner with visionary CPG founders to build brands that blend strategy, cultural insight, and emotional intelligence with performance-driven design. From identity and packaging to digital presence, I guide each project hands-on to create cohesive brands that spark loyalty, scale with confidence, and shine from shelf to scroll.
I’m Luis Edilberto, founder of Evyo. I partner with visionary CPG founders to build brands that blend strategy, cultural insight, and emotional intelligence with performance-driven design. From identity and packaging to digital presence, I guide each project hands-on to create cohesive brands that spark loyalty, scale with confidence, and shine from shelf to scroll.
I started Evyo to move beyond one-off projects and build ecosystems where packaging, identity, and marketing work as one. I’ve collaborated with brands like Tuyyo, Odyssey, and Never Better Foods across gummies, beverages, and plant-based foods. My mission is to design with strategy, emotion, and impact so your brand doesn’t just sit on the shelf, it thrives.
I started Evyo to move beyond one-off projects and build ecosystems where packaging, identity, and marketing work as one. I’ve collaborated with brands like Tuyyo, Odyssey, and Never Better Foods across gummies, beverages, and plant-based foods. My mission is to design with strategy, emotion, and impact so your brand doesn’t just sit on the shelf, it thrives.
I started Evyo to move beyond one-off projects and build ecosystems where packaging, identity, and marketing work as one. I’ve collaborated with brands like Tuyyo, Odyssey, and Never Better Foods across gummies, beverages, and plant-based foods. My mission is to design with strategy, emotion, and impact so your brand doesn’t just sit on the shelf, it thrives.
FAQ
WHAT TO EXPECT BEFORE WE BEGIN
FAQ
WHAT TO EXPECT BEFORE WE BEGIN
FAQ
WHAT TO EXPECT BEFORE WE BEGIN
What Makes Evyo Different?
At Evyo, I don’t just deliver a logo or a pretty label. I design ecosystems. From packaging and brand identity to digital assets, every element works together shelf-to-scroll. Guided by emotional intelligence, each decision is informed by consumer psychology and cultural insight creating packaging that connects and sells.
How Much Does It Cost To Work With Evyo?
No problem. We’ll help you figure it out. Whether it’s a quick call or a deeper discovery session, we’ll guide you through it.
Do You Work With Startups Or Only Established Brands?
I specialize in partnering with growth-stage brands (typically $1M+ in annual revenue or funded startups) that are ready to scale into retail or expand their SKUs. If you’re pre-revenue, I may not be the right fit just yet, but I’m happy to share resources to help you prepare for when it’s time to invest in a full brand ecosystem.
What’s Your Process For Packaging Design?
Unlike most designers, I take a packaging-first approach that builds your brand from the shelf outward. Packaging System: I design packaging before the logo to ensure it performs where your brand lives — on the shelf and in the hands of real consumers. Shelf-to-Scroll™: Every design is intentionally crafted to capture attention in both retail (3-second shopper window) and DTC (20-second online decision) environments. Ecosystem Expansion: I extend your visual system into Amazon A+ content, social media, and marketing assets to create a unified, high-performing brand across every touchpoint.
How Long Does A Typical Project Take?
Brand identity projects typically take about 6–8 weeks, and packaging design takes 8–10 weeks per SKU, depending on complexity and revisions. If you’re launching multiple SKUs, I design them as a cohesive system to save time and ensure consistency. Growth ecosystem retainers are ongoing, giving you continuous support for new graphics, Amazon updates, and seasonal packaging as your brand scales.
What Makes Evyo Different?
At Evyo, I don’t just deliver a logo or a pretty label. I design ecosystems. From packaging and brand identity to digital assets, every element works together shelf-to-scroll. Guided by emotional intelligence, each decision is informed by consumer psychology and cultural insight creating packaging that connects and sells.
How Much Does It Cost To Work With Evyo?
No problem. We’ll help you figure it out. Whether it’s a quick call or a deeper discovery session, we’ll guide you through it.
Do You Work With Startups Or Only Established Brands?
I specialize in partnering with growth-stage brands (typically $1M+ in annual revenue or funded startups) that are ready to scale into retail or expand their SKUs. If you’re pre-revenue, I may not be the right fit just yet, but I’m happy to share resources to help you prepare for when it’s time to invest in a full brand ecosystem.
What’s Your Process For Packaging Design?
Unlike most designers, I take a packaging-first approach that builds your brand from the shelf outward. Packaging System: I design packaging before the logo to ensure it performs where your brand lives — on the shelf and in the hands of real consumers. Shelf-to-Scroll™: Every design is intentionally crafted to capture attention in both retail (3-second shopper window) and DTC (20-second online decision) environments. Ecosystem Expansion: I extend your visual system into Amazon A+ content, social media, and marketing assets to create a unified, high-performing brand across every touchpoint.
How Long Does A Typical Project Take?
Brand identity projects typically take about 6–8 weeks, and packaging design takes 8–10 weeks per SKU, depending on complexity and revisions. If you’re launching multiple SKUs, I design them as a cohesive system to save time and ensure consistency. Growth ecosystem retainers are ongoing, giving you continuous support for new graphics, Amazon updates, and seasonal packaging as your brand scales.
What Makes Evyo Different?
At Evyo, I don’t just deliver a logo or a pretty label. I design ecosystems. From packaging and brand identity to digital assets, every element works together shelf-to-scroll. Guided by emotional intelligence, each decision is informed by consumer psychology and cultural insight creating packaging that connects and sells.
How Much Does It Cost To Work With Evyo?
No problem. We’ll help you figure it out. Whether it’s a quick call or a deeper discovery session, we’ll guide you through it.
Do You Work With Startups Or Only Established Brands?
I specialize in partnering with growth-stage brands (typically $1M+ in annual revenue or funded startups) that are ready to scale into retail or expand their SKUs. If you’re pre-revenue, I may not be the right fit just yet, but I’m happy to share resources to help you prepare for when it’s time to invest in a full brand ecosystem.
What’s Your Process For Packaging Design?
Unlike most designers, I take a packaging-first approach that builds your brand from the shelf outward. Packaging System: I design packaging before the logo to ensure it performs where your brand lives — on the shelf and in the hands of real consumers. Shelf-to-Scroll™: Every design is intentionally crafted to capture attention in both retail (3-second shopper window) and DTC (20-second online decision) environments. Ecosystem Expansion: I extend your visual system into Amazon A+ content, social media, and marketing assets to create a unified, high-performing brand across every touchpoint.
How Long Does A Typical Project Take?
Brand identity projects typically take about 6–8 weeks, and packaging design takes 8–10 weeks per SKU, depending on complexity and revisions. If you’re launching multiple SKUs, I design them as a cohesive system to save time and ensure consistency. Growth ecosystem retainers are ongoing, giving you continuous support for new graphics, Amazon updates, and seasonal packaging as your brand scales.