

PROJECT BRIEF
PROJECT BRIEF
PROJECT BRIEF
Odyssey
Odyssey
Odyssey
Odyssey needed to unify its digital presence after a brand refresh. While its new packaging embodied a sleek, minimalist look, the Amazon storefront and listings lacked the same consistency and clarity. I collaborated with Odyssey to redesign more than 80 graphics across its Amazon ecosystem, including the storefront, listings, and A+ content. Working closely with the marketing and creative director, we developed a high-contrast black-and-white system that reinforced a premium, cohesive aesthetic while improving navigation and conversion. The result is a unified Amazon experience that enhances brand perception and strengthens Odyssey’s presence in the competitive e-commerce space.
Odyssey needed to unify its digital presence after a brand refresh. While its new packaging embodied a sleek, minimalist look, the Amazon storefront and listings lacked the same consistency and clarity. I collaborated with Odyssey to redesign more than 80 graphics across its Amazon ecosystem, including the storefront, listings, and A+ content. Working closely with the marketing and creative director, we developed a high-contrast black-and-white system that reinforced a premium, cohesive aesthetic while improving navigation and conversion. The result is a unified Amazon experience that enhances brand perception and strengthens Odyssey’s presence in the competitive e-commerce space.

















