Pucker is a playful candy brand reinventing coated confections through bold flavor, vibrant color, and eye-catching design. The goal was to create a brand that feels fun, expressive, and impossible to overlook in both digital and retail spaces. Each flavor was designed with its own punch of personality, capturing the joy and energy of a perfectly sour-sweet bite. From packaging to brand visuals, every detail was crafted to spark delight and turn everyday snacking into a colorful, flavorful adventure candy lovers can’t resist.