A packaging-first brand design studio building clarity, trust, and momentum from shelf to scroll.
In CPG, packaging is where trust is earned and momentum is built or lost. When clarity breaks down, every other touchpoint has to work harder.
Sometimes the solution is a refresh.
Sometimes it’s a full rebrand.
Either way, packaging becomes the foundation that shapes how a brand is understood, trusted, and scaled, on shelf and online.
Packaging isn’t an output. It’s the system.
Evyo takes a packaging-first approach because packaging sits at the intersection of strategy, emotion, and performance.
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Strategic brand foundations built to support packaging, not fight it.
Includes positioning, visual direction, logo systems, typography, color, and foundational guidelines.
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Packaging systems designed for clarity, shelf impact, and digital performance.
Includes hierarchy, claims, SKU logic, and production-ready files.
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Once the system is in place, I help extend it into Amazon, digital, and marketing touchpoints, without fragmenting the brand.
WHO THIS IS FOR / NOT FOR
You’re building a CPG brand and packaging matters to your growth
You value clarity, intention, and long-term systems
You want a design partner, not just execution
A good fit if…
You’re looking for fast, disposable design
You want endless options without strategy
• You’re not ready to invest in the foundation
Not a fit if…
Test your packaging before it hits the shelf
A free packaging test that shows what grabs attention, what gets missed, and where clarity breaks down in real retail and digital contexts.
“The timing was perfect for us, and the feedback helped us fix key gaps right before print.”
— Founder, CPG Brand - Used by founders ahead of print runs.
