CPG DESIGN STUDIO
CPG DESIGN STUDIO
MAGNETIC DESIGN ECOSYSTEMS THAT
STAND OUT FROM SHELF TO SCROLL
MAGNETIC DESIGN ECOSYSTEMS THAT
STAND OUT FROM SHELF TO SCROLL
I help brands build cohesive identities, packaging, and systems grounded in emotional intelligence, strategy, and testing, creating connection and consistency across every consumer touchpoint.
I partner with CPG brands to craft bold, consistent design systems, packaging, & branding that work together everywhere consumers experience your brand.
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TRUSTED BY CHALLENGER CPG BRANDS
TRUSTED BY
CHALLENGER
CPG BRANDS
TRUSTED BY
CHALLENGER CPG BRANDS
I help CPG brands of all sizes evolve through strategy-driven design that fuels growth, clarity, and connection. Here’s what clients have to say.
I help CPG brands of all sizes evolve through strategy-driven design that fuels growth, clarity, and connection. Here’s what clients have to say.
Stefanie Garcia
Tuyyo Foods
The project ran seamlessly, with clear and consistent communication. The graphics truly captured the essence of the brand and added a strong sense of continuity. Luis did an excellent job.
Amaranta Martinez
Odyssey
Luis was incredible to work bringing creativity & attention to detail. His positive energy, openness to feedback, and collaborative spirit made the process seamless and enjoyable.
Steffani Saxey
Savoré
Luis is such a pleasure to work with! He’s professional & approachable. What really stood out was how he explained the 'why' behind each design choice. Highly recommend his services!
Jessyca Dewey
Y Collective
If you're in the CPG space and in need of a designer, you really should consider working with Luis! He's so passionate about the CPG space, enjoyable to work with, and he's so talented.
Stefanie Garcia
Tuyyo Foods
The project ran seamlessly, with clear and consistent communication. The graphics truly captured the essence of the brand and added a strong sense of continuity. Luis did an excellent job.
Steffani Saxey
Savoré
Luis is such a pleasure to work with! He’s professional & approachable. What really stood out was how he explained the 'why' behind each design choice. Highly recommend his services!
Jessyca Dewey
Y Collective
If you're in the CPG space and in need of a designer, you really should consider working with Luis! He's so passionate about the CPG space, enjoyable to work with, and he's so talented.
Amaranta Martinez
Odyssey
Luis was incredible to work bringing creativity & attention to detail. His positive energy, openness to feedback, and collaborative spirit made the process seamless and enjoyable.
20+
CPG Projects Crafted Shelf-to-Scroll
20+
CPG Projects Crafted Shelf-to-Scroll
20+
CPG Projects Crafted Shelf-to-Scroll
100%
Guided By Strategy, Emotion, & Design
100%
Guided By Strategy, Emotion, & Design
100%
Guided By Strategy, Emotion, & Design
3+
Years Building Brands That Inspire
3+
Years Building Brands That Inspire
3+
Years Building Brands That Inspire
SELECTED PROJECTS
SELECTED PROJECTS
SERVICES
SERVICES
SERVICES
SERVICES
SERVICES
SERVICES
Per Project Partnerships
Every project is shaped around your goals, timeline, and investment—built to spark magnetic impact and consistency from shelf to scroll.
Services Included:
Brand Design Systems That Scale
Packaging Design Built For Shelf Impact
Conversion-Driven Marketing Assets
Design Support Across Touchpoints
Per Project Partnerships
Every project is shaped around your goals, timeline, and investment—built to spark magnetic impact and consistency from shelf to scroll.
Services Included:
Brand Design Systems That Scale
Packaging Design Built For Shelf Impact
Conversion-Driven Marketing Assets
Design Support Across Touchpoints
Per Project Partnerships
Every project is shaped around your goals, timeline, and investment—built to spark magnetic impact and consistency from shelf to scroll.
Services Included:
Brand Design Systems That Scale
Packaging Design Built For Shelf Impact
Conversion-Driven Marketing Assets
Design Support Across Touchpoints
Ongoing Partnerships
Ideal for CPG brands seeking consistent design support to scale across every touchpoint.
Services Included:
Social Media Ecosystem Design
Amazon + E-Commerce Brand Graphics
Packaging Refresh for Shelf Impact
Ongoing Design Support
Ongoing Partnerships
Ideal for CPG brands seeking consistent design support to scale across every touchpoint.
Services Included:
Social Media Ecosystem Design
Amazon + E-Commerce Brand Graphics
Packaging Refresh for Shelf Impact
Ongoing Design Support
Ongoing Partnerships
Ideal for CPG brands seeking consistent design support to scale across every touchpoint.
Services Included:
Social Media Ecosystem Design
Amazon + E-Commerce Brand Graphics
Packaging Refresh for Shelf Impact
Ongoing Design Support
FAQ
WHAT TO EXPECT BEFORE WE BEGIN
FAQ
WHAT TO EXPECT BEFORE WE BEGIN
FAQ
WHAT TO EXPECT BEFORE WE BEGIN
What Makes Evyo Different?
At Evyo, I don’t just deliver a logo or a pretty label. I design ecosystems. From packaging and brand identity to digital assets, every element works together shelf-to-scroll. Guided by emotional intelligence, each decision is informed by consumer psychology and cultural insight creating packaging that connects and sells.
How Much Does It Cost To Work With Evyo?
No problem. We’ll help you figure it out. Whether it’s a quick call or a deeper discovery session, we’ll guide you through it.
Do You Work With Startups Or Only Established Brands?
I specialize in partnering with growth-stage brands (typically $1M+ in annual revenue or funded startups) that are ready to scale into retail or expand their SKUs. If you’re pre-revenue, I may not be the right fit just yet, but I’m happy to share resources to help you prepare for when it’s time to invest in a full brand ecosystem.
What’s Your Process For Packaging Design?
Unlike most designers, I take a packaging-first approach that builds your brand from the shelf outward. Packaging System: I design packaging before the logo to ensure it performs where your brand lives — on the shelf and in the hands of real consumers. Shelf-to-Scroll™: Every design is intentionally crafted to capture attention in both retail (3-second shopper window) and DTC (20-second online decision) environments. Ecosystem Expansion: I extend your visual system into Amazon A+ content, social media, and marketing assets to create a unified, high-performing brand across every touchpoint.
How Long Does A Typical Project Take?
Brand identity projects typically take about 6–8 weeks, and packaging design takes 8–10 weeks per SKU, depending on complexity and revisions. If you’re launching multiple SKUs, I design them as a cohesive system to save time and ensure consistency. Growth ecosystem retainers are ongoing, giving you continuous support for new graphics, Amazon updates, and seasonal packaging as your brand scales.
What Makes Evyo Different?
At Evyo, I don’t just deliver a logo or a pretty label. I design ecosystems. From packaging and brand identity to digital assets, every element works together shelf-to-scroll. Guided by emotional intelligence, each decision is informed by consumer psychology and cultural insight creating packaging that connects and sells.
How Much Does It Cost To Work With Evyo?
No problem. We’ll help you figure it out. Whether it’s a quick call or a deeper discovery session, we’ll guide you through it.
Do You Work With Startups Or Only Established Brands?
I specialize in partnering with growth-stage brands (typically $1M+ in annual revenue or funded startups) that are ready to scale into retail or expand their SKUs. If you’re pre-revenue, I may not be the right fit just yet, but I’m happy to share resources to help you prepare for when it’s time to invest in a full brand ecosystem.
What’s Your Process For Packaging Design?
Unlike most designers, I take a packaging-first approach that builds your brand from the shelf outward. Packaging System: I design packaging before the logo to ensure it performs where your brand lives — on the shelf and in the hands of real consumers. Shelf-to-Scroll™: Every design is intentionally crafted to capture attention in both retail (3-second shopper window) and DTC (20-second online decision) environments. Ecosystem Expansion: I extend your visual system into Amazon A+ content, social media, and marketing assets to create a unified, high-performing brand across every touchpoint.
How Long Does A Typical Project Take?
Brand identity projects typically take about 6–8 weeks, and packaging design takes 8–10 weeks per SKU, depending on complexity and revisions. If you’re launching multiple SKUs, I design them as a cohesive system to save time and ensure consistency. Growth ecosystem retainers are ongoing, giving you continuous support for new graphics, Amazon updates, and seasonal packaging as your brand scales.
What Makes Evyo Different?
At Evyo, I don’t just deliver a logo or a pretty label. I design ecosystems. From packaging and brand identity to digital assets, every element works together shelf-to-scroll. Guided by emotional intelligence, each decision is informed by consumer psychology and cultural insight creating packaging that connects and sells.
How Much Does It Cost To Work With Evyo?
No problem. We’ll help you figure it out. Whether it’s a quick call or a deeper discovery session, we’ll guide you through it.
Do You Work With Startups Or Only Established Brands?
I specialize in partnering with growth-stage brands (typically $1M+ in annual revenue or funded startups) that are ready to scale into retail or expand their SKUs. If you’re pre-revenue, I may not be the right fit just yet, but I’m happy to share resources to help you prepare for when it’s time to invest in a full brand ecosystem.
What’s Your Process For Packaging Design?
Unlike most designers, I take a packaging-first approach that builds your brand from the shelf outward. Packaging System: I design packaging before the logo to ensure it performs where your brand lives — on the shelf and in the hands of real consumers. Shelf-to-Scroll™: Every design is intentionally crafted to capture attention in both retail (3-second shopper window) and DTC (20-second online decision) environments. Ecosystem Expansion: I extend your visual system into Amazon A+ content, social media, and marketing assets to create a unified, high-performing brand across every touchpoint.
How Long Does A Typical Project Take?
Brand identity projects typically take about 6–8 weeks, and packaging design takes 8–10 weeks per SKU, depending on complexity and revisions. If you’re launching multiple SKUs, I design them as a cohesive system to save time and ensure consistency. Growth ecosystem retainers are ongoing, giving you continuous support for new graphics, Amazon updates, and seasonal packaging as your brand scales.